For eight weeks, the international students from Saxion Hogeschool, FH Münster and Westfälische Hochschule analysed how data intelligence can best be used for JEMAKO‘s individual sales concept and for customer-oriented marketing. The needs of a wide variety of departments were taken into account, some of which differ greatly, but some of which also overlap considerably. Under the guidance of Marloes Heering and Bernd Liesbrock, the students identified synergies and approaches that offer the best chances of success.
The presentation of the results met with great interest. A big thank you to Laura Fink and the entire JEMAKO team for their warm support and the unique opportunity to immerse themselves in the company!