After intensive market research and comprehensive analysis, the students presented their results for an innovative product from Lücke GmbH. The final presentation was impressive across the board:
The interactive map with researched potential lead users and partners was particularly noteworthy – a valuable basis for the next steps. The wealth of information gathered was also impressive, paving the way for future strategies.
Lücke GmbH was delighted and is looking forward to processing the results internally and putting them into practice.
We look back proudly on this successful collaboration – a real highlight!